The situation
Squirrels Tree Service — licensed and insured, 20+ years serving Zion, IL and Lake County — was already paying roughly what Northline charges to their previous provider. The catch: no Google Ads running, a website riddled with errors, and results that didn't match the bill.
What we built
A clean, error-free website rebuilt from the ground up, plus social media, Google Business Profile, and Google Ads all brought under one roof — one team managing the whole online presence instead of pieces scattered across vendors.
"I like the way you do business with me. You're going to be someone I'm with for many years."
— Owner, Squirrels Tree Service
The result
Squirrels Tree Service went into their busiest season fully booked with clients — with real ad spend and a site that actually works finally doing the job their old provider was charging for.
in one month
growth
tree season
Real work from the job — Zion, IL
Google Business Profile — a single month, after the rebuild
Facebook — after Northline took over social
The situation
Grand Remodeling had been operating in the northern Illinois / Chicagoland area for years with a strong reputation built entirely on referrals. Owner Jose Gomez was doing quality kitchen and bathroom work but had no real web presence — no professional website, no consistent way for new customers to find him, and no system to capture leads that came in when he was on a job site.
What we built
A professional multi-page website built specifically for Grand Remodeling's service area — northern Illinois including the Northshore, Lake Bluff, and Lake Forest markets. The site was built to rank locally, showcase completed projects, and make it easy for homeowners to request a quote. Delivered within 48 hours of the agreement being signed.
"The site went live faster than I expected and it actually looks like a real business now. Customers who Google us can see the work we do before they ever call."
— Jose Gomez, Grand Remodeling
The result
Grand Remodeling now has a credible online presence that matches the quality of their work. Homeowners referred to them can look them up and find exactly what they need to make the call. A single remodeling job booked through the new site covers the monthly cost many times over.
Real projects — kitchens, bathrooms & decks
The situation
Ferris Electric is a composite example built from the electrical contractors we work with — owner-operated, over a decade in business, running almost entirely on referrals. No professional website, an outdated Google listing, and no ads running for a trade where most searches happen the moment something breaks.
What we'd build
The Northline All-In-One package: a professional multi-page website built around residential and emergency electrical work, an optimized Google Business Profile, targeted Google Ads for high-intent searches like "24 hour electrician [town]," and managed Facebook & Instagram.
This is an illustrative example showing what the Northline system looks like for an electrical contractor — not an actual client result.
The goal
For a trade where most searches happen the moment something breaks, the goal is simple: be the first credible name someone finds — and the first call they make.
Representative electrical work
The situation
Lakeshore Heating & Air is a composite example built from the HVAC companies we work with — steady referral business, but feast-or-famine seasonal swings with no system to keep the phone ringing between the summer and winter rushes.
What we'd build
A seasonal Google Ads strategy that shifts spend between AC repair and furnace/heating campaigns as the seasons turn, a website built to rank for emergency HVAC searches, and Google Business Profile management to keep reviews and visibility strong year-round.
This is an illustrative example showing what the Northline system looks like for an HVAC company — not an actual client result.
The goal
For a seasonal trade like HVAC, the goal is consistency — staying visible in the slow months so the phone doesn't go quiet between rushes.
Representative HVAC work
The situation
Summit Roofing Co. is a composite example built from the roofing contractors we work with — a strong crew and high-ticket jobs, but consistently losing storm-damage leads to competitors who simply showed up first on Google.
What we'd build
A website built to convert storm-damage and insurance-claim searches, Google Ads targeted at high-intent roofing terms, and Google Business Profile optimization so Summit shows up — and looks credible — the moment a homeowner starts searching after a storm.
This is an illustrative example showing what the Northline system looks like for a roofing contractor — not an actual client result.
The goal
Roofing leads are high-value and time-sensitive. The goal is showing up first, before a homeowner calls the next name on the list.
Representative roofing work
