The story
Why I started Northline
I grew up in a small town surrounded by contractors, tradesmen, and small service businesses. Guys who were genuinely great at what they did — and constantly busy — but invisible online. No real website. No reviews. No system for following up with people who called and didn't get an answer.
What I kept seeing was a gap that shouldn't exist. These businesses had real demand, solid margins, and good reputations — they just had no infrastructure to capture any of it beyond the next referral. Meanwhile, contractors who were half as good but had a polished online presence were winning jobs they didn't deserve.
"One extra job a month more than covers the cost of the system. That math makes this a no-brainer for almost any contractor — the only question is whether they find out about it."
I've spent five years doing social media and digital marketing for businesses in this space — learning what actually moves the needle for local service businesses versus what just looks good in a pitch deck. That experience is what Northline is built on.
I also come from a consulting and business operations background — I studied business and economics at the University of Illinois — so when I look at a contractor's business, I'm thinking about the whole system, not just the website. The goal isn't to impress you with features. It's to build something that actually puts more money in your pocket.
Northline is one year old and intentionally lean. When you work with us, you're talking to me directly — not a sales rep handing you off to an account manager. I build the system, I handle the setup, and I'm the one you call if something needs fixing.